Lotchi

Digital Experience &

Art Direction

LOTCHI is a creative and technical studio dedicated to designing immersive experiences that blur the boundaries between storytelling, technology, and emotion.

For the launch of their new digital platform, I was commissioned to develop the website's artistic direction and visual experience. The objective was to translate LOTCHI's unique positioning into a digital language capable of expressing both the technical sophistication and emotional depth that define their work.

The creative territory was built around the concept of techno-poetry: a visual and interactive approach where light, movement, depth, and atmosphere coexist with precision, innovation, and technical expertise. Every element of the experience was designed to evoke a sense of wonder while maintaining clarity and functionality.

Working closely with the LOTCHI team, the project encompassed creative direction, user experience thinking, visual design systems, motion principles, and the development of a distinctive digital identity that reflects the studio's vision for the future of immersive entertainment.

More than a showcase, the website becomes an extension of the LOTCHI universe, a place where technology serves emotion, and where digital experiences are designed to inspire wonder.

Lotchi.live

Client: LOTCHI LIVE
3D creations: LOTCHI STUDIO
Development: Nicolas Tizio
Project Director: Amandine Bruneau
Artistic Director: Chloe Ross

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