Unified by Nature is a campaign concept designed to reaffirm the brand’s roots while evolving its presence for a new audience, notably within the US market.

Developed alongside the team at SCC, the project focused on elevating the digital experience across desktop and mobile, alongside the creation of a cohesive campaign platform and an elevated packaging direction. Rooted in the harmony between science and nature, the concept expresses a modern, inclusive and unifying vision of the brand.

The scope includes website design, campaign development, packaging exploration, and the creation of templates for newsletters and social media. Art direction for photography and video was also defined, with production currently in progress. Template explorations were supported by curated inspiration assets to shape a consistent visual direction.